I create lovable brands.

Working with various types of clients for over 15 years has taught me many lessons. The one that stands out is that great brands are rooted in human values; love, beauty, fun, and excitement.

“A brand is a person’s gut feeling about a product, service, or organization.”

— Marty Neumeier; author, speaker, and graphic designer.

What I enjoy and excel at

Brand Strategy & Design

Whether you are launching a new product, service, or organization, I will help you build your brand from scratch.

Rebranding & Refocus

Nothing lasts forever. External changes, mergers, or change of heart might force you to reconsider your brand. I will guide you through the process.

Brand & Design Consultancy

When you’re in need of an outside opinion, a Devil’s Advocate, or someone to ask questions and pitch ideas; I’m here for you.

 My pledge

  • A creative process is fragile and easily cluttered. I bring clarity by shifting to what matters — and sticking to it.

  • We need to nourish momentum. Without it, we will forget the urgency of our endeavour. Expect ample time to think, but not to linger.

  • Brand design is not an art form. It is a strategic process with clear business goals. My choices are rooted in rational thinking. Together, we’ll steer clear of whims and distractions.

  • Brand manifestation takes time. I aim for brands that flourish for years or decades with as little advertising as possible. This calls for patience and discipline, but the rewards will be priceless.

  • I can only do as much as you’ll let me. If you're not in it wholeheartedly, I can’t be either. Your brand is your most valuable asset — let’s give it the attention it deserves.

Pricing

The value of a strong brand is monumental. So is the risk of neglecting strategy and making choices rooted in aesthetics. Together, we will negotiate the budget for your (re)branding project based on risk, complexity, and the unearthed potential from doing it right.

Project fees normally range between € 8.000,- and € 50.000,-

For consultancy and direction, I charge € 150,- hourly.

Experience and portfolio

I have worked with 150+ clients. Some are multi-billion-€ enterprises; others are start-ups from two blocks down the road.

To view my portfolio, please send me a message and specify the type of work you’re looking for.