Hello, my name is Reinoud* and I create lovable brands.
Working with both micro-start-ups and world renowned brands for over 15 years has taught me many lessons. The one that stands out is that great brands are rooted in human values; love, beauty, fun, and excitement.
* Reinoud is a dutch name, similar in pronounciation to 'reynold'. if you think my first name is tricky, wait until you find out my last name. “A brand is a person’s gut feeling about a product, service, or organization.”
— Marty Neumeier; author, speaker, and graphic designer.
What I can do for you
Brand Strategy & Design
Whether you are launching a new product, service, or organization, I will help you build your brand from scratch.
Rebranding & Refocus
Nothing lasts forever. External changes, mergers, or change of heart might force you to reconsider your brand. I will guide you through the process.
Brand & Design Consultancy
When you’re in need of an outside opinion, a Devil’s Advocate, or someone to ask questions and pitch ideas; I’m here for you.
My pledge
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A creative process is fragile and easily cluttered. I bring clarity by shifting to what matters — and sticking to it.
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We need to nourish momentum. Without it, we will forget the urgency of our endeavour. Expect ample time to think, but not to linger.
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Brand design is not an art form. It is a strategic process with clear business goals. My choices are rooted in rational thinking. Together, we’ll steer clear of whims and distractions.
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Brand manifestation takes time. I aim for brands that flourish for years or decades with as little advertising as possible. This calls for patience and discipline, but the rewards will be priceless.
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I can only do as much as you’ll let me. If you're not in it wholeheartedly, I can’t be either. Your brand is your most valuable asset — let’s give it the attention it deserves.
Pricing
The value of a strong brand is monumental. So is the cost of a soulless, superficial brand. Together, we will negotiate the budget for your (re)branding project based on risk, complexity, and the expected ROI from doing it right.
Fees normally range between € 8.000,- and € 50.000,-
For consultancy and direction, I charge € 125,- hourly.
I take on one branding project for free every ~6 months. This option is available to people who want to bring a positive change into this world. Join the waiting list using the form below.
Experience and portfolio
I have worked with 150+ clients. Some are multi-billion-€ enterprises; others are start-ups from two blocks down the road.
To view my portfolio, please send me a message and specify the type of work you’re looking for.